brand research and design

The Bank of Elk River is a prominent family-owned
bank northwest of Minneapolis. Spark5, their agency
for many years, conducted extensive research including phone surveys, business and staff interviews, focus
groups, and demographic analysis.

Spark5 assessed their current brand and developed
an updated logo, new graphic design standards and
brand launch campaign that ensured a successful
rollout to staff and the community. Collaborating with
the bank, Spark5 developed the brand positioning
statement: Strong | Loyal | Innovative.