rebranding a family-owned bank

Four generations have managed this family-owned
bank in northern Minnesota. WIth over $250 million
in assets, the Bank dominated the market, but
intense competitive pressure was calling for a
review of the situation.

Spark5 created a new logo, sale material and a
user-friendly website with the positioning statement
"Serving the Community for Generations."

The result is a clean, contemporary look that
captures the "feel" of the north woods and reminds
the viewer of the Bank's long history and commitment
to the community.

Spark5 received two American Graphic Design
Awards: logo design, branded brochure design.