taking an existing brand to the next level

Spark5 conducted a strategic planning session
with senior management which resulted in a
new brand promise: Simply Better.

Distinctive brand designs were developed for their
Mortgage, Investment and Business Services
divisions. The new brand design integrated
people into the marketing materials.

Product lines developed included eLife Checking,
KIT Teen Checking Account, eDeposit, and Auto
Buying Service.

Spark5 received two American Graphic Design
Awards for their work on eLife Checking.