Telephone Surveys:
Local residents are selected at random from the telephone directory and interviewed over the phone by professional researchers. Unless you wish otherwise, your bank is not identified as the sponsor.

The questionnaire is customized for your bank. Typical objectives of this research include determining:

+ the image of your bank and competitors
+ customer satisfaction
+ unmet needs
+ desire for service enhancements
+ competitive strengths and weaknesses

Employee Surveys:
All bank employees are given a two page questionnaire and instructed to independently respond to the questions. The survey is anonymous and the questionnaires are tabulated by Northern Lakes Marketing.

The questionnaire focuses upon changes that would allow the employees and the bank to more effectively identify and meet customer needs.

Focus Groups:
This research approach can be used to better understand segments of your customer base or market. Group members can be the young, the retired, the upper income, or new resident segment. A focus group will identify the attitudes and desires that effect bank selection and customer satisfaction.

The focus group can be held in the bank board room or at a local hotel. A detailed report and audio tape is prepared for you..